Reinventing Business For the New Economy

Many commentators are saying that the recent economic downturn is not just another recession but a “resetting” (or “rebooting”) of the economy. There are a number of different reasons for such statements, and they tend to vary according to any commentator’s personal interests or field of expertise. This in no way invalidates them, but you do need to be careful how you interpret them.

You see, any recession is, virtually by definition, a resetting of the economy. Furthermore resetting an appliance or rebooting a computer implies that the device will effectively sort itself out and restart quite normally. There is no clear expectation of change from this analogy. Thus there is a danger in glibly accepting it, for without any shadow of doubt, this economic crisis presages change. We simply cannot afford to continue the way we were going.

In previous recessions the remedy has been to spend our way out of trouble. This has been facilitated by stimulating borrowing. Cheap credit has encouraged optimism and fueled growth. In this instance, however, excessive lending caused the recession and makes that a more risky strategy. You can argue that excessive borrowing is the cause of all recessions, but this one is different because the amounts borrowed to rescue the failed banking system have created unprecedented levels of debt. This limits the potential for future borrowing. Consequently, there is no longer the same scope to grow through additional borrowing. You could say that there will be a new normal for the amount of trade that will be possible and it is likely to be considerably lower than the pre-recession trade levels.

The Sluggish Housing Market Continues

A number of economic forecasters are predicting that the overall economy will be sluggish in 2011. The principle reason for this is that a major portion of economic activity is related to the housing industry, and the prospect of a double dip recession in the housing industry seems to be a stronger possibility as time goes on. The main reasons for this dour forecast are the fact that the unsold inventory of homes is very high, job creation overall is weak, the housing market is flooded with foreclosures and has more on the way, and housing prices have been trending down for a number of months. This article will discuss each of these issues.

The inventory of unsold homes on the market is very high. In fact it is about 80% higher than normal. Most housing analysts feel that until this figure is brought down to a normal level it is likely that home prices will continue to drop. Currently the level is about 3.7 million unsold homes. In general, when potential buyers feel that housing prices are going to go down, they will not be motivated to buy and will wait to get a better price.

Everyone is acutely aware that the level of unemployment is very high. This fact is clearly holding down home investments. Beyond this, however, is the fact that even people who hold jobs seem to be lacking confidence about how secure their employment picture is. They are in many cases afraid that one or both spouses will lose their jobs or might have hours cut back. They are afraid that if that were to happen then they would become one of those statistics of people who owned a home but could not afford to pay for it.